Using Pinterest For Your Business

Since its inception this past fall, Pinterest has taken the social media world by storm by gathering over 3 million visitors. Pinterest is an online pin board that lets users share and organize images, recipes, craft projects, home décor items, and other items that they love into their virtual profile.

With the exceptional popularity of Pinterest, it is no wonder that businesses are seizing the opportunity to get their site onto Pinterest. Each pinned item on Pinterest can include a link back to the source’s site (AKA: your company website).

By taking full advantage of Pinterest’s rising popularity, businesses can increase their media clout, drive traffic to their company website, and develop creative ways to interact with prospects and consumers. Whether your business is a technology firm, a web design company, a restaurant, or a creative marketing agency, if your business’s products and services have any visual appeal, you can utilize Pinterest to enhance your company’s image and brand.

Here are some pointers on Pinterest:

1.    Frequent Updates: The first rule of thumb you need to know to become a Pinterest guru is that it takes time to become a popular user. Generating a sizeable number of pins and likes requires that you update your Pinterest often. Post content that not only reflects your business offerings in a positive light, but relates to the interests and desires of Pinterest users, potential consumers will become more familiar with your business and may become intrigued enough to visit your company’s website.

Ensure that your board does not become a shameless plug for your business, but also posts interesting and attention-capturing images, advice, or quotes that relate in some way, shape, or form to your company’s industry. Remember that the main purpose of social media is not just to promote your brand, but to engage and build relationships with visitors. Generating valuable and shareable content is the key to getting more people to learn about your business and pay attention to it.

2.    Build Relationships: Like any social media site, you need to establish relationships with active users to ensure that those who comment on your updates have enough social media influence to help advance your popularity on the site. Pin and like users with the largest following in order to build a mutually beneficial relationship with them and use synergy to advance your Pinterest standing. 

3.    Make A Visually Appealing Board: The most popular Pinterest boards are generally those that are the most eye-catching. When creating your board, make it simple, clean, attractive, and attention grabbing. Visitors should not feel overwhelmed when viewing your board, but enticed by its ease of use of aesthetic appeal.  Also, ensure that the look of your board matches the look of your company website and other social media profiles to establish a recognizable brand image and identity.

Once you get an accepted invitation to join Pinterest, an experienced CT marketing agency can help you determine the best way to use it and other social media sites.