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6 Steps In Developing A Successful Social Media Campaign: ACTION

Because social media is around us more and more, companies are starting to see the value. Yet, many are unsure where to start or how to develop a plan.

Posted Thu, May 31, 2012 at 12:06 pm ET|Updated Thu, May 31, 2012 at 12:44 pm ET

1. Listen to your consumers/clients

2.Create and determine objectives

3. Develop a clear plan

4. Create Content and valid Social Stories

5. Engage with other similar businesses

6. Measure your success (utilize your insights)

Defining your Strategy:

- Awareness

- Sales

- Loyalty

All of these lead to more sales however stick to your plan for Brand identity

Create, design , and manage your social media profiles across relevant web channels.

Thus, targeting campaigns with defined objectives that represents the voice of your brand and business identity.

Distribute all of content through the best social networks: Facebook, Twitter, Google+, Youtube, Linkedin, and blogs.

Utilizing a professional to implement these methods and strategies will achieve valid attention, rather than the white noise

created by intrusive advertising. Further, traditional advertising is becoming less effective and the shelf life of newspapers

and magazines is very brief (some only exist for the glance through).

Social media networking is not a craze and it is here to stay. Depending upon your marketing and utilizing the 6 steps

to the successful campaign, success is around the corner. The reality is, you may not become the 'most popular' but you

will have the attention for a targeted audience ready to listen thus causing your potential consumer to be motivated: ACTION.

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