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Harness the Power of Images on Pinterest

Take advantage of Pinterest to showcase your products and services

One of our recent posts on the Clarity Quest Marketing blog discussed how businesses can take advantage of newer social media platforms like Pinterest as part of their online marketing strategy. Pinterest functions as a collection of online corkboards for both users and businesses. Similar to Instagram, Pinterest for Business capitalizes on the importance of images for sustaining an online brand image and customer base. Pinterest also has analytics tools and other business features to support your marketing efforts.

Facebook is no longer the only platform of choice; consumers’ social media tastes are changing and all businesses should follow suit. Pinterest is now a big player in the social media realm, and for local businesses, it is possible to develop a following on Pinterest as well as drive traffic to your website. As written about by The Huffington Post, a mom-and-daughter duo created a Pinterest account for their website, PopCosmo, and a single image posted by the daughter drove 10,000 visitors to their website in just one month.

Though this is a particularly compelling example, there are certainly more local business success stories. Social media marketing is essential to a successful SEO campaign, and there are numerous ways to use Pinterest for positive ROI. According to Sprout Insights, Pinterest has shown phenomenal growth in its share of referral traffic. Also worthy of consideration is the fact that Pinterest drives four times more revenue per click than Twitter and 27% more than Facebook. In short, Pinterest users are ready to buy. Consumers referred by Pinterest are actually 10% more likely to follow through with a purchase than those referred by other social sites.

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Knowing the statistics, consider optimizing your local business’s Pinterest marketing presence for the best possible engagement with your potential customers. Here are a few tips to keep in mind:

  • Don’t make your followers feel as if they’re being pitched. Offer creativity, humor, or beauty in your company’s pins.
  • Create clever boards with your own original material as well as relevant outside content.
  • Make your pins shareable by pinning useful infographics, tutorials, statistics, videos, or interesting facts.
  • Use a call to action to increase engagement by 80%. Pin coupon codes or special offers and include text such as: “click here,” “repin this,” or “comment below.”
  • Monitor which pins are the most “repinned” and “liked” and create similar content.
  • Boost your SEO by using keywords and hashtags in pin descriptions and making sure your account is linked to your website.

For more tips on social media marketing, visit the Clarity Quest Marketing blog or contact our certified healthcare marketing agency at 877-887-7611.

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